How to Launch a Podcast

Have a clear and focused idea of your podcast topic to avoid losing and overwhelming your audience for a successful launch.

Before launching your podcast, the first thing you need is a clear idea of what your show will be about. It’s crucial to stay on topic and avoid random content that can lead to losing listeners. Although some established podcasters like Tim Ferriss can cover various topics and still have millions of listeners, most of us are just starting and need to focus on our topic. Our goal with starting a podcast is to grow our business and brand and increase income, whether it’s attracting coaching clients or promoting products. 

To avoid overwhelming our audience, it’s important to provide information in bite-sized pieces that give them a sense of accomplishment. By understanding what our podcast is about and going all in on the chosen topic, we can avoid disinterest or overwhelming our listeners. So the first step to launching a successful podcast is to have a clear and focused idea of what your show will be about.

What do you need to launch a podcast?

Do I need a studio?

When it comes to podcasting, it’s important to note that having a dedicated studio space is not a requirement. In fact, many successful podcasters record their episodes while out and about. While it’s okay to record an episode in a noisy environment, it’s best to avoid it for every episode. 

What microphone should I get?

Having a foam cover for your microphone is essential to prevent sound distortion and ensure that your listeners can hear you clearly. Whether you decide to use a wired or regular microphone like the Yeti, having a filter is essential to ensure that the sound quality is not compromised. It’s also best to avoid using air pod headphones as they may not provide the best sound quality. Ultimately, the goal is to have clear and high-quality audio for your listeners to enjoy, and investing in the right equipment is essential to achieve this goal.

What do you need to record your podcast?

In terms of recording and editing your podcast episodes, it’s important to consider whether or not you want to include an intro and an outro. While many podcasters have a pre-recorded intro, it’s not necessary to have one to be successful. However, if you do decide to include an intro, it’s important to keep it short and sweet, so as not to bore your listeners or waste their time. 

Additionally, it’s recommended to include an outro, which can be a great opportunity to engage with your listeners and encourage them to take action, such as leaving a review or joining your Facebook group. Another important aspect to consider is creating a trailer for your podcast, which serves as a standalone episode that provides potential listeners with an overview of your show and what it’s all about. This can be a great way to entice new listeners and help them decide whether or not your podcast is right for them.

Related Article: How You can Record a Podcast when You’re not in the Mood

Software

To record your podcast episodes, you’ll need software, and a great option is the free Audacity software, which is available for both Mac and PC; while GarageBand is another option for Mac users, Audacity is easy to use and intuitive, making it a great choice for beginners, and it’s what the speaker recommends to clients when launching their podcasts.

Hosting

To host your podcast, you’ll need to use a host provider such as Podbean, Libsyn, or Buzzsprout, and while there are many options to choose from, they all essentially provide the same service, with differences mainly in price; the preferred option of the speaker and one recommended to their clients is Podbean due to its affordability, great analytics, and ease of use, while Hello Audio may be a good option for those who want a private feed, but for most people, Podbean is a great choice, and it’s easy to compare and choose a hosting provider without getting overwhelmed by options.

Podcast submission

After recording and hosting your podcast, the next step is to submit it to various platforms such as Apple, Spotify, and Stitcher, but make sure to prioritize Apple since it is the main place where most people listen to podcasts, and although approval time can vary from minutes to weeks, it is essential to include your podcast on Apple.

Let’s launch your podcast!   

When it comes to launching your podcast, it’s important to have a marketing strategy that aligns with you and gets you results, as there’s no one-size-fits-all approach to marketing. The goal of your launch is to get as many reviews as possible on the first day of your podcast, as this can push you up in the algorithm and potentially get you featured in new and noteworthy. Getting a lot of reviews on day one is beneficial for your business and can give you visibility, so it’s worth considering a launch plan that can help you achieve this goal.

Why work with us?

My team specializes in helping my clients structure their podcast episodes, show notes, and descriptions. We take care of all the optimization for their host, including SEO-optimized titles and show notes. What sets my podcasting management agency apart is my copywriting skills – we don’t just write show notes, we craft compelling copy that captures the attention of potential listeners. When you work with my agency, all you need to do is record your episode and send it to me. I take care of everything else, including creating art, writing show descriptions, coming up with titles, optimizing show notes for SEO, and even creating social media graphics. Launching a podcast involves more than just recording an episode, and when you hire me, I take care of all the other moving pieces.

We make the podcast launch process super easy for our clients. The biggest feedback we receive is how stress-free the process is. My podcast management agency takes care of everything so all you have to do is sit down and record. We understand that every client has different needs, which is why we work with them to create a launch plan that fits their timeline. If you’re ready to launch your podcast, let’s talk! Let’s make it happen.