One of the questions I get asked a lot about podcasting is, “What kind of podcast should I make?” I get it, if you’re just starting out, you might be wondering what format and rules should you apply for your podcast. Now, you’re in for a treat because we will talk about the rules of podcasting and what kind of podcast you should have.
Let’s start by picturing something exciting – you’re going to gather 20 people who are your ideal customers, even though they’re not clients yet. Just imagine being in a room with them, and they’re totally in love with you and what you have to offer. What kind of gathering comes to your mind?
Imagine the kind of party you would throw for your ideal clients. Would it be a formal dinner party with industry experts or a laid-back beach party with raw and organic food? This will help you determine the vibe and structure of your podcast.
Whatever you envision, think about what it would look like to be with your perfect people. For me, it would be somewhere beautiful in South Florida, by the beach, surrounded by nature. I’m practically an Amazonian goddess since I’m from Brazil, so I’d want to be in my raw glory, no makeup, in a beautiful dress, barefoot. We’d have an abundance of fresh fruits, vegetables, and other yummy plant-based foods, and we’d sit around and talk in a circle. As a hippie, I’d just love to be there for my girls and really listen to their stories and problems, helping them level up and feel taken care of.
When it comes to podcasting, there aren’t really any hard and fast rules. Of course, there are strategies that can help you grow your podcast, but ultimately, you get to decide how you want to do things. Want to have music? Go for it. Want to monetize your show by selling your own products or services? That’s a great option. It’s all up to you. Some podcasts have a specific format, but you don’t have to follow anyone else’s example.
Think about what your ideal client avatar would like and trust your intuition. Consider what you like and dislike about other shows and create a format that works for you. At the end of the day, the most important thing is to give value to your listeners. Your episodes can be as short or long as you want them to be. There’s no magic formula, so just do what feels right and enjoy the process.
When it comes to your podcast, think of it as your own home. You can look for inspiration in magazines and choose decor that reflects your personal style and vibe. Just like with your home, you don’t want to base your podcast on what someone else likes, but instead on what you like. Whether you prefer a relaxed, beachy vibe or a polished, black-tie feel, it’s important to choose a style that speaks to you.
For me, I prefer a more conversational style, speaking from the heart without any editing. I want my podcast to be raw and real, just like me. It’s all about being true to yourself and letting your listeners decide if they vibe with your style or not. You don’t have to pretend to be someone else to have a successful podcast.
By being authentic and staying true to yourself, you can attract the right audience and repel those who aren’t a good fit. So, think about the kind of party you’d throw for your perfect audience, and use that to guide the structure and vibe of your podcast.
Your podcast can do wonders for your business, just like it did for me. I launched courses, and coaching, and grew my email list, all through my podcast, without doing any traditional marketing strategies.
Related article: How to Grow Any Business with Podcast
If you need help launching or growing your podcast, don’t hesitate to reach out. Your podcast is an opportunity to showcase your unique style and connect with your audience, so don’t stress yourself out, and let’s make it happen!