I'm a top 0.5% podcaster, Podcast Launch & Growth Strategist at Juliana Barbati Consulting.
I focus on turning your expertise into a highly-ranked podcast that engages and grows your audience effectively.
My guidance has led numerous clients to achieve “must-listen” acclaim in the podcasting world.
As a leading podcast marketing company, Juliana Barbati Consulting prides itself on delivering comprehensive solutions tailored to the unique needs of each thought leader and their podcast.
I shared two quick ways to determine if your podcast is ranking. The first way is to open the Apple Podcast app on your iPhone or iMac and search for your podcast. If other shows related to your podcast’s topic appear in the “You might also like” section, it means that Apple is ranking and categorizing your podcast correctly.
The second way is to manually search for keywords that your podcast has targeted in the past. By searching for these keywords, you can determine if your podcast is ranking for them. It’s normal not to always rank for every keyword, especially if it’s not the main focus of your podcast. However, I encourage you to get creative and find ways to rank for different keywords.
My clients have seen significant growth in their downloads by using the right keywords. I offer a course, Rock Your Podcast, where I share my knowledge and strategies for ranking high in podcast searches. I can’t stress enough the importance of using keywords to optimize content and increase discoverability.
I assure you that the effort put into understanding SEO (Search Engine Optimization) will pay off in the long run. Unlike the ever-changing algorithms on platforms like Instagram, SEO is solid and straightforward. I admit I’m not a math person, but if I can grasp SEO, anyone can.
The biggest problem faced by podcasters is creating amazing content that goes unnoticed. It’s not because the content is bad, but rather because people are unaware of its existence. To combat this, I advise spending time on keyword research and implementation.
Understanding SEO is crucial for podcasters and online business owners. It’s a significant factor in achieving super success. I encourage you to fully embrace SEO and assure you that it will never fail.
To sum it all up, using keywords effectively to increase content discoverability is vital. Understanding SEO is crucial for success, and it’s a solid and straightforward concept. I wish you all love and peace until the next episode. Remember, I’m offering a free SEO crash course for those who leave a review on my podcast. So, don’t miss out on this opportunity to learn more about SEO and boost your podcast’s visibility.
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A premium podcast management agency that helps thought leaders GROW influential podcasts that create impact, change, and growth.
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