If you’re a podcaster, you know how much work goes into creating a podcast. But if your podcast isn’t making you any money then it’s time to have a come-to-Jesus moment.

Podcasting for the sake of podcasting won’t pay the bills. To make money from your podcast, you need a strategy. And while sponsorships and ads can bring in some money, there are more lucrative ways to monetize your podcast.

How to Monetize Your Podcast

The best way to make money from your podcast is to sell your products and services. But that means you have to start talking about what you do and how you can help your listeners. You have to give them a reason to buy from you, and that means giving them a call to action.

▶ Related Article: How to Monetize Your Podcast by Selling Your Offer

If you’re not selling on your podcast, you’re falling into the motivational category. Your listeners will be inspired and motivated by your episodes, but they won’t buy from you. And that’s not what you want. You want to be in the business category, where your listeners know that you can help them and they’re ready to invest in your products and services.

Steps to monetizing your podcast

If you want to monetize your podcast, selling your offer is a powerful way. Here are some steps you can take to sell your own offer on your podcast successfully:

1. Figure out what your listeners need and want. Then create an offer that solves their problem or helps them achieve a goal. Easy peasy, right?

2. Create a landing page that’s as clear and persuasive as your best elevator pitch. This is where you’ll send your listeners to learn more and, hopefully, make a purchase.

3. Now it’s time to promote your offer on your podcast. But hold on, cowboy! Make sure you’re providing value first. Your listeners won’t buy from you if they don’t trust you or see the value you provide.

4. If you want to seal the deal, offer some bonuses or incentives. It’s like adding a cherry on top of a delicious sundae. Your listeners won’t be able to resist!

5. Follow up with your buyers and make sure they’re happy with their purchase. It’s also a great time to ask for a testimonial or referral.

Now, I know this might sound like tough love, but trust me when I say you can make money podcasting. It’s beautiful because your content doesn’t compete with itself as it does on social media. Your episodes can be relevant for years to come, and people will go back and listen to your very first episode (depending on how many you have, of course).

If you want to make money in podcasting, you have to sell. Don’t fall into the trap of just podcasting for the sake of podcasting. Give your listeners a reason to invest in your products and services, and watch your business grow. 

How can you start selling on your podcast?

Well, I have a masterclass that can help you do just that. It’s only $33, and it teaches you how to structure your podcast, incorporate a simple pitch, and make money from your products and services.

If you’re starting your business, or if you want to explode your business by leveraging your podcast, the magic of working with me is taking my brain and take all of my creativity, and all of the strategy that I have in all my energetics and my soul because my business my work is a mix of soul and strategy. Let’s work together. Let’s make this thing happen.