How to Choose a Podcast Name (Tips for visibility and engagement)
If you’re an aspiring podcaster, struggling to come up with a podcast name, or even considering a rebrand, this post is for you. Choosing the right podcast name can significantly impact your visibility and searchability. Let’s dive into how to choose a podcast name.
Why Your Podcast Name Matters
In your podcasting journey, you might be tempted to choose something catchy, fun, or creative. However, I challenge you to think strategically and opt for an SEO-optimized name. For example, my podcast is called “Organic Marketing Simplified.” I chose this name so that if someone types “organic marketing” into a podcast app, my show appears at the top.
Embrace Change and Evolution
Don’t worry if you feel your current podcast name isn’t perfect. My podcast has gone through several name changes over the years, evolving as I learned and grew. It started as “Beginner Mom Boss,” then became “E-commerce Mama,” and finally “Organic Marketing Simplified.” This evolution has helped me organically attract more listeners.
Choose an SEO-Optimized Name
Selecting an SEO-optimized name is crucial. For example, “Organic Marketing Simplified” ranks well because it includes keywords that potential listeners might search for. Avoid using your own name unless you’re already well-known. A name like “The Juliana Barbati Show” wouldn’t attract new listeners because people wouldn’t know what the show is about.
Think Long-Term
Consider the future direction of your podcast. While I focus on podcast marketing, I also cover other aspects of organic marketing. Therefore, I chose a name that reflects a broader scope but still highlights my main focus.
Research Keywords and Avoid Duplication
Before finalizing your podcast name, ensure it’s unique and not already in use. In the US, check the USPTO website to see if the name is trademarked. Also, search the podcast apps and social media platforms to avoid conflicting names.
Avoid Common Pitfalls
Don’t slightly modify an existing podcast name. This can lead to confusion and make it harder for listeners to find your show. Always choose a unique name that clearly communicates your podcast’s theme.
If you’re stuck, don’t hesitate to seek help. I offer a program called Profitable Podcast Blueprint and run an agency that can assist you with everything from SEO optimization to content recycling. Check this link to learn more about how we can work together.
Choosing the right podcast name is essential for visibility and growth. By selecting an SEO-optimized name, avoiding common pitfalls, and thinking long-term, you can set your podcast up for success. Remember, it’s okay to evolve and change your podcast name as you grow. If you need help, I’m here to support you. How to choose a podcast name can be challenging, but with the right strategy, you can find a name that boosts your podcast’s visibility and attracts more listeners.
