Get ready to be inspired by this amazing podcast episode. I had the privilege of interviewing Dolly, a systems and workflow educator for creatives who recently achieved a mind-blowing $28k launch. We dive deep into the world of planning and organization, and the challenges of niching down in a creative business.
Dolly shares her incredible journey of creating a free bundle that skyrocketed her email list growth. This success story inspired her to create a paid version, and she spilled all the beans on her strategic marketing approach and the meticulous planning process for her launch.
They’re jaw-dropping. Dolly achieved phenomenal success, and she’s not stopping there. She’s got big plans for a future summit that will take her business to new heights.
We also tackle the real-life challenges of balancing work and motherhood. Dolly opens up about the struggles and triumphs of juggling these two important roles.
So, if you’re ready to be motivated, inspired, and learn some game-changing strategies, this blog is for you!
As a podcaster, I’ve had the privilege of hosting numerous guests, each with their unique experiences and insights. However, my recent conversation with Dolly, a systems and workflow educator for creatives, was particularly enlightening. Dolly recently orchestrated a successful launch that netted her $28k, and she was generous enough to share her journey and tips with us.
Dolly’s success story is a testament to the power of meticulous planning and organization. She emphasized the importance of taking time to plan and not rushing into things, a mistake she admits to making in the past. As someone who loves systems and organization, I found her approach inspiring, even though I often feel overwhelmed when it comes to implementing them.
Dolly’s journey to a successful launch began with a free bundle that led to significant growth in her email list. This success inspired her to create a paid version. She strategically worked backwards from her desired launch date, mapping out all the dates and planning her pillar content. For Dolly, this meant centering her podcast episodes around the theme of the bundle to build excitement and anticipation among her listeners.
Dolly’s launch was meticulously planned and executed. She engaged with contributors who were part of the bundle, inviting them to be podcast guests and share the episodes with their audience. This created a positive snowball effect. She also organized a hype event before the cart open, which involved a pop-up private podcast serving as a lead magnet. This strategy generated a lot of excitement and interest in the bundle, which had a value of over $6700 to $6900 but was sold for $97.
Dolly started planning the event in July, but it was in September and October when she really hit the ground running. She did a lot of deep work during this time, pre-recording podcasts, writing blog posts, and creating social media content. By batching everything out ahead of time, she was able to rest in December when her son was born.
Balancing work and being a mom isn’t easy. Working 2 to 3 hours during nap times and early mornings seems to do the trick. It’s all about planning ahead, going with the flow, and not being too hard on oneself.
My conversation with Dolly was a masterclass in planning and executing a successful launch. Her insights and strategies are invaluable for anyone looking to launch their own product or service. As we concluded our conversation, I was left inspired by her honesty, her strategic approach, and her ability to balance work and motherhood.
[00:01:52] Planning the Launch
[00:05:06] The Genesis of the Bundle
[00:09:43] Working Backwards
[00:12:07] Lead-up to Launch
[00:13:13] Promoting the Bundle
[00:22:48] The pre-launch plan
[00:23:23] The hype event
[00:24:34] The value of the bundle
[00:33:15] Planning and Preparation
[00:34:30] Results of the Launch
[00:39:14] Using Podcasts in Marketing
[00:44:34] The planning of a free summit
[00:45:44] Balancing work and family
[00:49:21] The importance of prioritizing family
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