August 18, 2023
How to Grow Your Podcast with SEO
Every podcaster dreams of consistent growth in their audience size. But often, despite having killer content, many struggle to reach more listeners. Today, I’ll be revealing the underrated tool that could be your secret weapon: Podcast SEO.
But first, let’s talk about what podcast SEO is.
What is Podcast SEO?
Podcast SEO is the optimization of your podcast to rank higher on podcast directories, notably Apple Podcasts. Like with Google, when listeners search for content on podcast apps, they’re using those platforms as search engines. Properly optimized podcasts are more likely to be discovered by potential new listeners, ensuring organic growth.
Why is Podcast SEO Critical?
1. Organic Growth: The beauty of podcast SEO is its potential for organic growth. A well-optimized podcast can grow its audience without additional advertising. My own podcast, which I launched without a pre-existing audience, grew solely based on organic traction through SEO.
So what’s in it for your podcast if it’s growing organically?
🎙 Cost-Efficiency: Organic growth means you’re not pouring money into paid advertising. Your content does the heavy lifting, saving you costs and ensuring a higher ROI.
🎙 Authentic Audience Build-up: People who discover your podcast organically are more likely to be genuinely interested in your content, leading to a more engaged and loyal listenership.
🎙 Sustained Growth: Unlike the temporary boost from paid promotions, organic growth is consistent and sustainable. With regular content and continuous SEO efforts, your podcast can keep growing steadily.
🎙 Credibility and Trust: Being easily discoverable and ranking high on podcast platforms can enhance your podcast’s credibility. Listeners are more likely to trust and recommend podcasts they stumbled upon organically.
2. Discover your podcast potential for growth: Many podcasters miss out on optimizing their shows for search. By focusing on SEO, your show has the potential to reach listeners outside your current audience, exponentially increasing your reach.
3. Simplified Technicality: While SEO can sound technical, it’s a straightforward concept when applied to podcasting. Think of it this way: if you bought your best friend a birthday gift but shipped it to the wrong address, they’d never receive it. Similarly, if your podcast isn’t correctly titled or optimized, it won’t reach the intended audience.
The Power of Optimization
An optimized podcast achieves visibility, and organic growth, and resonates with listeners. Observing data, understanding which episodes resonate, and knowing which keywords and topics to target, can exponentially accelerate podcast growth.
Keep in mind that growth is often a compounded effect. Initial steady growth can suddenly shoot up exponentially, especially when you understand and implement effective SEO strategies. Podcast SEO was my ace in the hole, and I am confident it can be yours too.
Did you know that I have a very valuable SEO Crash Course I created for podcasters who want to level up their visibility and grow their podcast up to the ceiling?
Listen to the full episode here:
To sum it all up, podcasting is a powerful medium to grow your influence, business, and outreach. Whether you’re starting out or looking to boost your existing podcast, don’t overlook the potential of podcast SEO. It’s a tool waiting to be harnessed, and its effects, when correctly implemented, can be transformative. Until next time, embrace the organic growth journey, and happy podcasting!
It’s time to level up your Podcast Visibility
Insider secrets to growing your podcast, increasing your visibility, and getting to the top of the charts!
In this self study course, you’ll discover:
🤩My super simple visibility trick that gets you found by your dream clients
🤩How to leverage your show notes so the algorithm (and search engines) organically promotes your show
🤩How to get more new listeners to your show FASTER and organically
🤩And all the tricks I’ve discovered from running my top podcast management agency to get you a top ranking show!
🤩Say hello to visibility!!!
