Would you believe if I say that I was able to scale my business to six figures as a work-at-home mom? You might be wondering how because scaling your business while taking care of your kids can be a daunting task. However, let me tell you, it’s possible!
As a work-at-home mom and sole provider for my family, I was able to successfully scale my business, which began as an Etsy coaching service focused on helping women start and grow their Etsy shops. However, after achieving five-figure success in just six to seven months, I realized I had said everything I could about Etsy and it no longer sparked my creativity.
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My passion is teaching women how to make money from home while being with their babies, so I transitioned into podcast management. The main goal is to help other women find the flexibility to stay home with their babies while pursuing their creative passions. And in this blog, I’m going to share the things that helped me scale my business so that you can also benefit from them.
These are the five exact steps that helped me grow my business as a work-from-home mom.
One of the first things that helped me scale my business was having a clear vision. I knew that I didn’t want to go at it alone, and I was not going to be the person editing and writing show notes, doing SEO research, and creating social media graphics. So, I already had a small team working with me, and I knew that for me to be present with my kids and scale the business to new heights, it was never going to be just me.
One of the keys to my success was recognizing that I didn’t want to do everything alone. There are many ways to grow and run a business, and what works for one person may not work for another.
To scale my business as an entrepreneur and a work-at-home mom, I found that working on my mindset was crucial. Entrepreneurship can be overwhelming and challenging, and as a business owner, it’s essential to treat yourself as such. I still work on my mindset regularly, especially when making important decisions. The best investment I made in my business was hiring a coach who acted as a sounding board for me. This coach helped me with things like setting prices and increasing visibility, and also helped me see things I couldn’t on my own.
Apart from a coach, I also read books and did mindset work, like meditation or simply being in nature. By working on my mindset, I was able to make objective decisions for my business, looking at measurable outcomes like investments, learning, and growth. It helped me stay calm and make better choices, ultimately contributing to the success of my business.
Related article: How to Start a Freelance Business as a Work-at-Home Mom
You need to treat yourself as a business owner and an entrepreneur, specifically as the CEO of the business. If you don’t, and you treat it like a little side hustle, you’ll only attract that amount of income. You need to have a vision and a bird’s eye view of your business, rather than getting stuck in the day-to-day tasks that can hold you back.
To become the CEO of your business, you need to think like an entrepreneur and have big visions, as this is pivotal to getting you to six figures. It’s important to have a clear perspective on your business and see how all the things that you’ve worked on so far come together. By doing this, you can break out of the hamster wheel, increase your prices, and have a life with time off.
Let’s talk about the fourth leg of our stool, which is a crucial aspect of scaling your business as a work-at-home mom: learning how to promote yourself effectively. You need to become an expert at highlighting your strengths and accomplishments because, at some point, you will need to raise your prices.
But you have to understand that you’re not here for mediocrity. As a business owner, you’re helping other business owners grow their businesses, and you play a significant role in that process. Therefore, tooting your own horn is essential to scaling your business. Even if you’re not naturally good at self-promotion, it’s crucial to recognize your own accomplishments and have the confidence to claim your expertise.
Finally, raising your prices is the fifth thing that helped me scale my business. You cannot start your business in January and December charging the same thing. As you work and get results for your clients, you become the greatest of all time, and that is when you can increase your rates.
When you understand all of these elements together, it’s where you get to scale your business. You need to recognize and acknowledge that you are all things and pretty amazing. You don’t just think you are; you know you are, and you have tangible evidence to support it. Now it’s time to raise prices and get more clients. When you start treating your business like a CEO, people start referring you to others, and that’s where the magic happens. With our five-legged stool analogy, you have all the necessary components to achieve success and scale your business, and you’re able to confidently toot your own horn, objectively assess the value you bring to the table, and raise your rates.
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