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Let’s talk about YouTube, YouTube is a great platform to showcase your content, but it requires a lot of work and commitment. One of the biggest challenges with YouTube is building authority. To do well on the platform, you need to have authority built already on the platform. Building authority on YouTube takes about 12 months of consistent posting, leveraging SEO, and producing high-quality videos.

Another challenge with YouTube is the competition. Your video is fighting with a cat video, someone else’s video, and other content. YouTube wants to keep viewers on the platform for as long as possible, so they will only push videos that have been shown to do well. To do well on YouTube, you need to produce engaging content with great editing, sound quality, and lighting.

Youtube Pros:

• Great platform to build your authority.
• A lot of people are using it.
• Since YouTube videos are more effective at generating interest, many businesses prefer them.
• YouTube video marketing boosts Google search rankings.

Youtube Cons:

• You must create super engaging videos so Youtube can push your content to people.
• Takes 12 months of consistent posting to see growth.
• There are a lot of technical things to consider(the lighting, editing, sound quality and presentation)
• It needs to look really appealing to the people watching your video.
• Your video content will compete with other viral videos since Youtube will show suggested videos to keep their attention on the platform.
• Your videos can be very prone to censorship.

Related Article: How to Launch Your Podcast

Now, let’s talk about podcasting. Podcasting is still a young and growing medium. One of the biggest advantages of podcasting is that it has not been fully tapped into its full potential. It has not fully tapped into how much money has been put into ads on the platform. With companies like Spotify pouring so much money into podcasters and signing exclusive deals with them, it shows that there is still so much potential for growth in podcasting.

Building authority on a podcast takes about three months, compared to the 12 months it takes on YouTube. It is also more flexible, as you can record at any time of the day and from anywhere. On a podcast, only the sound quality matters, and you can show up in your hot mess with no makeup or in your pajamas. Podcasting is also more intimate, as it is like having a one-on-one conversation with someone.

Podcast Pros:

• It takes three months of posting to see results.
• The only thing that matters is your audio, less technical things to set up.
• You can show up in your hot messiness, and nobody’s going to see you.
• Podcasting is super intimate, listening to podcasts while doing other stuff is a smart way to multitask.
• You own your platform, there’s no algorithm to look for.
• Creating podcasts is quick and easy.
• You can still reach so many different people, because people are listening from different venues.

Podcast Cons:

• For podcasts to succeed in the market, they need to have outstanding storytelling.
• It isn’t easy to rank podcasts on search engines such as Google.

Podcast Vs Youtube

Building authority on a podcast takes about three months, compared to the 12 months it takes on YouTube. It is also more flexible, as you can record at any time of the day and from anywhere. On a podcast, only the sound quality matters, and you can show up in your hot mess with no makeup or in your pajamas. Podcasting is also more intimate, as it is like having a one-on-one conversation with someone.

In terms of sharing your content, it is much easier to share a podcast as post-production only takes three minutes. With YouTube, the growth is stagnant if you are not consistent with posting every week at least once.

Ultimately, there is no one-size-fits-all answer to which is better, podcasting or YouTube. It depends on your personality, energy, and what you are willing to commit to. Both platforms require commitment and consistency for you to see the magical results that come with it. Don’t fall into the idea that there is only one way to grow your business. Do what feels good to you and what you are passionate about.

So if you’re still on the fence and not sure, remember, I have your back. We can schedule a discovery call and we can talk about it. Let’s chat and I’ll walk you through the pros and the cons. Let’s together decide which one is a better route for you to go!