Today, we’re diving into a question I get all the time: How many podcast episodes should you be publishing each week? You might be surprised by my answer, so buckle up!

The Myth of “More is Better” in Podcast Episode Frequency

First things first, let’s bust a common myth. You might think that pumping out more episodes equals more success, more downloads, and more money. But here’s the kicker – that’s not always true!

Finding Your Perfect Podcast Episode Frequency

So, what’s the magic number? Well, it depends. (I know, I know, not the clear-cut answer you were hoping for!) But hear me out:

1. Consider Your Business Model

For me and many of my clients, once a week is the sweet spot. Why? Because we’ve found that listeners engage more deeply with one solid episode than with multiple shorter ones.

2. Look at Your Listener Engagement

When I publish more frequently, I’ve noticed that engagement actually drops. People listen to less of each episode. But with one episode a week, I’m seeing listeners stick around for the whole show. And that’s what we want – people hearing our full message!

3. Think About Your Content Type

If you’re doing interview-based podcasts, especially if you’re charging guests to appear (yes, that’s a thing!), you might benefit from more frequent episodes. It all depends on your strategy and monetization model.

The Minimum Podcast Episode Frequency

While your perfect frequency might vary, I generally don’t recommend going less than once a week. Why? People are forgetful! You want to stay fresh in their minds and become part of their routine.

How to Determine Your Ideal Podcast Episode Frequency

Still not sure what’s right for you? Here’s what to do:

1. Check your data (Apple Podcasts Connect is great for this)

2. Experiment with different frequencies

3. Pay attention to listener feedback AND behavior

4. Consider your content type and audience needs

Remember, more isn’t always better. It’s about finding that sweet spot where you’re consistently delivering value without overwhelming your audience.

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