Ever wonder why some podcasts skyrocket in popularity? The answer might surprise you.

If you have been a long-time listener, you know that I love SEO and it’s something that I give big attention to especially for my podcast growth. In this crowded podcast space, you need to stand out. These SEO hacks are game-changer.

SEO for podcasting doesn’t need to be as difficult as one might think! So here are some tips that you can apply to increase your rankings.

Broad keywords vs Long-tail keywords:

Broad keywords usually have a high search volume. That makes it a competitive space to be in – and less likely to yield immediate results, especially for new podcasts. What can be more effective? Long-tail keywords. These keywords are more targeted to your topic. Think “nutrition” as the broad keyword vs “healthy eating tips for kids” for the long-tail keywords. The latter will draw in more listeners and increase your ranking in the search results.

Podcast titles as a killer first impression:

Now that you get the long-tail keywords, I suggest you combine them in your title with a broad keyword. That’s a sweet spot – providing your audience with exactly what they need and more. That would strategically boost the SEO of your podcast.

Sources for SEO basics:

SEO should not be a daunting task. That’s why I talk extensively about it and I have a treasure trove of episodes that you can refer to to make your podcast visible and increase its downloads. Here are some episodes to help you with your SEO learning journey:

• Episode 322 – Podcast SEO! How to grow your podcast with SEO
• Episode 293 – Optimize your podcast! 3 SEO and keyword strategies to get more organic traffic to your podcast 🚦Ep 293
• Episode 273 – Increase visibility! 3 SEO and keyword research tips to get more organic traffic

Let me work with you! 

I also know that this can be time-consuming. Maybe you just have enough time to record your podcast. 

So here’s the best part: my podcast marketing agency can do the work for you. We will do everything and all you have to do is record your episode. Visit this link, schedule a call with us, and we’ll start from there!

So you’re now all set. Remember embracing SEO can greatly benefit your podcast. Utilize these SEO hacks to increase visibility and impact for your target audience!

Listen to the episode: