It seems like everyone and their dog has a podcast these days, which raises the big question: Is podcasting saturated? The short answer is no. Podcasting isn’t saturated, and the reason is simple. While many people are great at starting a podcast, they often fall victim to “podfade.” Today, let’s dive into what podfade is, how to avoid it, and how to leverage it to your advantage.

What is Podfade?

Many enthusiastic podcasters start strong but struggle to get past their seventh episode. On average, most podcasters produce seven or fewer episodes before giving up. This phenomenon is known as podfade. Life happens, excitement wanes, and soon enough, the once-promising podcast becomes a forgotten project.

Treat Your Podcast as an Asset

A podcast should be treated like an asset, something you cherish, nourish, and care for. It isn’t an overnight success story. Podcasting requires commitment and a long-term vision. If you’re starting a podcast just to see if it works, you need to commit to at least a year of consistent effort. Strategic planning is crucial because podcasting for the sake of podcasting won’t yield results.

Determination is Key

To leverage podfade to your advantage, you need determination. Don’t be disheartened by low download numbers or lack of immediate engagement. It’s essential to have thick skin and a long-term vision. For instance, I did a big giveaway on my podcast to celebrate a milestone, and nobody participated. But I didn’t give up, and now I have a top-ranking podcast. Persistence pays off.

The Long-Term Game

Podcasting isn’t for those seeking instant gratification. It’s for people with a long-term vision who are willing to play the long game. Unlike fleeting social media trends, your podcast episodes form a lasting library of knowledge. They are evergreen content that remains relevant and accessible.

Consistency and Reliability

Consistency is vital. Your audience needs to rely on you to show up regularly. Sporadic posting won’t build trust or loyalty. If you want to be seen as a reliable coach or service provider, you must consistently deliver value through your podcast.

Capturing Attention

In a world obsessed with short-form content, podcasts offer a unique opportunity to capture and hold attention. People can listen to podcasts while driving, traveling, or during their downtime. This flexibility and the ability to connect deeply with your audience are significant advantages of podcasting.

Optimize for Success

To avoid podfade, you must optimize your podcast. There are many strategies to grow your podcast and make it profitable, which I cover extensively in my episodes. Remember, podcasting for the sake of podcasting doesn’t benefit your business. You need a strategic approach.

Avoid podfade and succeed in podcasting by adopting the right mindset and strategies. Think long-term, stay consistent, and be strategic about your content. If you need help, consider working with me and my agency or check out my Profitable Podcast Blueprint to guide you. Avoid podfade and succeed in podcasting by turning your efforts into a thriving, long-term asset.

Dive deeper and join the Organic Marketing Simplified Facebook Community.

Listen to the episode: