Are you sitting on a goldmine of podcast episodes just waiting to be rediscovered and transformed?

If so, you’ve hit the right spot! 

Welcome to Organic Marketing Simplified, where today, we’re delving deep into the art of content recycling, turning your existing podcast gems into a wealth of new opportunities. From crafting captivating blog posts to creating engaging social media snippets, we’re here to guide you through innovative ways to give your content a second life. 

So, whether you’re a seasoned podcaster or just beginning your journey, this episode is packed with practical tips and dynamic strategies to expand your reach and impact.

Let’s dig deeper:

As a podcaster, I know you’re sitting on a goldmine of really juicy episodes waiting to be repurposed and given new life, but I also know it can be super overwhelming to get started.

Often, podcasters excel in social media yet overlook integrating their podcast into their business marketing, missing a significant opportunity. Podcasts uniquely captivate audiences for extended periods, making them ideal for hosting substantial content.

Let’s flip the script and put our podcasts front and center in our marketing game. Instead of just churning out stuff for Instagram, Twitter, or TikTok, we’re going to make our podcasts the main event. Think of it as a podcast-first approach, where we can smartly pull out all the good bits and give them a fresh spin. So, let’s dive into some cool ways to make the most of our podcast content and really get it out there!

Turn your podcast content into blog posts

First up, grab a transcript of your podcast episode. I use a tool called Otter, which is awesome but not perfect, so it’s crucial to have someone review it for any goofs.

Once your transcript is polished, it’s time to turn it into a blog post. Don’t stress, it’s simpler than you think. Start with a catchy summary to hook your readers, then dive into the meat of your content – focus on 3 to 5 key points. Wrap it up with a strong conclusion and a call to action.

This shouldn’t be a marathon task. Take a deep breath and dive in – it’s a fantastic way to give your content a second life. But here’s the kicker: simply slapping your transcript on your site won’t cut it for SEO or reader engagement. You need to craft it into a blog post to truly harness the power of pairing blogging with podcasting.

Don’t sleep on short-form content

For podcasters ready to take their content to the next level, incorporating video recording while podcasting is a great strategy. This can be done in various ways, such as using Zoom for a video podcast or simply setting up a phone on a tripod or stacked books to capture the recording session. This footage can then be transformed into engaging short-form content like TikToks, YouTube Shorts, or Instagram Reels, effectively repurposing the podcast for social media platforms.

For those who prefer not to be on camera, extracting the audio from these recordings is still beneficial. Pairing this audio with B-roll footage, stock videos, or dynamic graphics can create visually appealing content. While using stock video may not always be the most effective, it’s a viable option to utilize short-form video formats to promote the podcast. This method offers a creative way to amplify podcast content without the need to appear on camera.

Use Pinterest to get more visibility

Focusing on Pinterest is a strategic move, particularly because it’s a visual search engine where powerful images can significantly boost the lifespan and visibility of your content. Using the right keywords is crucial to ensure your content reaches its target audience. Keep in mind, Pinterest is a long-term commitment, so if you’re not seeing immediate results, it’s important to double down on your SEO efforts.

For those new to SEO, I’ve provided a free SEO Crash Course to help you get started. Understanding and effectively utilizing SEO can be a game-changer, especially for online businesses. It saves time and boosts content performance in the long run. On Pinterest, patience and a keen focus on keywords are essential for achieving the desired results.

Listen to the Full Episode here:

Related Episodes:

👉 Episode 334 – Pinterest for business! 5 tips to supercharge your Pinterest account (and bring your business more traffic!)
👉 Episode 203 – How I became a top 1.5 % podcaster and grew my business ENTIRELY by leveraging my podcast