Ready to get more organic traffic to Etsy shop?
In today’s episode, I’m dishing out how to drive massive traffic to your online store using a podcast!
Having the right strategy to drive traffic to your Etsy Shop can make a total difference in the success of your online store and help increase your sales!
Don’t miss this quick episode on how to drive organic traffic to your online store. It’s full of tactical tips you won’t want to miss!
Everywhere you click, someone’s selling something – Etsy, Amazon, Shopify – you name it. Feels like a madhouse and man, getting noticed? Tougher than finding a needle in a digital haystack. But here’s the buzz: Podcasts!
Now, before you go “What? Podcasts for selling?”, hear me out. Imagine having a regular chat about what you love, and subtly weaving your brand into that convo. You’re not just selling; you’re sharing stories, giving behind-the-scenes looks, and connecting in a real way. It’s like hosting a weekly get-together but online.
Podcasts aren’t just for music and talk shows. They’re golden tickets to boost your brand big time.
In the crowded digital marketplace, every seller is vying for consumer attention. Whether you’re on Etsy facing stiff competition or you have a Shopify store that demands traffic generation, a podcast can be the catalyst for expansion. Why? It builds and nurtures a direct relationship with your target audience.
Take, for instance, the case of an Etsy seller specializing in organic, handmade soaps. Instead of creating content about soap-making, they can produce a ‘Non-Toxic Living’ podcast, catering to moms passionate about organic and chemical-free products. This approach not only educates the audience about the benefits of such products but also subtly introduces them to the seller’s offerings.
By sharing valuable insights about a lifestyle or product category, sellers can earn listeners’ trust. This trust often translates into brand loyalty and, subsequently, sales.
Unlike social media, where algorithms decide the reach of your content, podcast platforms don’t limit exposure. Your content gets the visibility it deserves, based on its quality and relevance.
Direct your online store visitors to your podcast and vice versa. It’s a win-win. They get value, and you get extended engagement.
With podcasts, organic doesn’t mean slow. By optimizing for the right keywords, you can rank instantly, which is a rarity in the online space.
Podcasting might seem like a hefty task, but in reality, it’s a breath of fresh air from the constant churn of social media content. A 10-minute weekly episode can do wonders in expanding your brand’s footprint. It’s about consistent value addition, not content volume.
If you’re an online seller looking to elevate your brand, consider podcasting. It’s not just a content medium; it’s a direct channel to your audience’s heart and mind. Whether you’re a DIY enthusiast or someone looking for expert assistance, the podcasting world welcomes all.
For those interested, there are resources, coaching calls, courses, and even podcast management services available to guide you through. Click here to learn more: https://julianabarbati.com/services
[00:02:14] Targeting the right audience
[00:04:37] How to cross-promote the online shop and the podcast, and emphasizes the importance of branding oneself rather than just the online shop.
[00:11:36] How a podcast can save time, grow a brand, and simplify the process of reaching the target audience.
[00:12:34] The challenges of selling products online and highlight how a podcast can help simplify the process and increase sales.
Unlock the full potential of keywords and watch your organic visibility soar!
I seriously can’t wait for you to dig into this course so you can learn SEO and start applying to your business IMMEDIATELY!