How to Create Content that Gets More Leads

Hey there, Mama! Get ready to ignite your business growth with my exclusive three-step content planning tips designed especially for you. I am beyond thrilled to unveil this content plan that will skyrocket your leads, attract dream clients, and skyrocket your income. 

So, take a moment to pamper yourself with a cup of coffee, find your cozy spot, and prepare to embark on a journey that will revolutionize the way you expand your business through your content. Brace yourself for an extraordinary transformation and get ready to embrace unparalleled success like never before!

I want to go beyond the surface-level inspiration and ensure that you’re intentional and ready to apply these strategies to achieve tangible results. So, let’s get started with step one:

Creating targeted content

When we talk about targeted content, we mean crafting pieces specifically tailored to the person you want to attract. It’s crucial to overcome the fear of repelling some individuals and focus on attracting those who align perfectly with your offerings. While it may be tempting to think you can help everyone, the key is to narrow your focus and identify the one person you can truly assist and want to work with. For instance, if you have a system to help moms get organized, don’t target all moms—instead, zoom in on work-at-home moms or stay-at-home moms. By being highly specific, you’ll avoid creating content that is too generic and fails to resonate with your ideal customer.

It’s time to move away from vanilla content and embrace a more targeted and effective approach. So, before we proceed with content creation, make sure you have your ideal customer clearly defined. This will allow you to create content that truly speaks to their needs and desires. Remember, it’s all about capturing the attention of your niche audience and establishing a strong connection.

Don’t be afraid to go deep with your content

Another crucial aspect of your content is going deep. It’s not about providing a surface-level overview but rather offering truly valuable and helpful insights. We’re looking for content that dives beneath the surface and truly supports and enlightens me. Now, going deep doesn’t necessarily mean creating lengthy podcast episodes that drag on for hours. It’s about focusing on micro-subjects within each episode and delivering enlightening content that solves a specific problem. 

Let’s go back to the organization example: perhaps I wasn’t aware that decluttering is the key to getting organized. No matter how well I organize, if my home remains cluttered, I’ll never achieve true organization. So, provide content that enlightens me and solves this problem. For instance, in an episode about having an organized home, you can align with me on the fact that decluttering is essential and help me solve that particular challenge. 

Be micro-focused and specific. Avoid overwhelming me with a laundry list of things I’m doing wrong. Instead, provide targeted content that delivers a small but impactful win within each episode.

Make your content SEO rich

Now, let’s move on to the next piece of the puzzle—creating titles and descriptions that are super SEO-friendly. You can have the best content out there, but if you’re not using the right keywords, it won’t get found. So, take some time to do keyword research and make sure to include those targeted keywords in your titles and descriptions. This will help the algorithm put your content in front of the right people, whether they’re searching on a podcast app, YouTube, or Google.

Bonus tip: Talk about your offer

And don’t forget the important step—talk about your offer! You can give advice all day long, but if you don’t let people know that you have a solution for them, they’ll keep struggling on their own. Let them know you’re here to save them time, money, and energy, and bring them some much-needed peace of mind. So, make sure to talk about your offer loud and clear, so people know how you can help. 

Never assume that people will automatically know how to access your services or find your contact information. Make it easy for them by clearly stating, “Let’s work together” and providing your website or other relevant details. Simplifying the process will encourage more people to reach out and take the next step. 

You can listen to the whole episode here:

To sum it up

These content planning tips hold the power to transform your business. By creating targeted content, going deep with your insights, and making your content SEO-friendly, you’ll captivate your ideal audience and attract the clients you’ve been dreaming of. Don’t be afraid to showcase your offer and let people know how you can help them. By providing a solution to their challenges, you can be their guiding light in the midst of overwhelm. Remember, it’s not enough to have incredible content; you must also make it easily accessible and navigable for your audience. So, let’s implement these strategies and watch your business soar to new heights.