If you are looking to skyrocket your podcast growth and you’ve been here for a while but notice the podcast episodes that you’re creating are not getting traction and you feel frustrated because you feel like you’re throwing spaghetti on the wall, hoping they stick. Let’s find out what are the stuff you gotta dodge when it comes to your podcast episode titles, ’cause they ain’t doing you any favors. In fact, they might even be tripping you up!
Here are things that you need to not be putting on your title because it’s not helping you.
If you’re sneaking in and adding those digits yourself, it’s gonna backfire – and here’s why. I know some peeps do it. I mean, my podcast is on Podbean, which sprinkles numbers on automatically, but Spotify listeners don’t see them. But check this out: I only optimize my podcasts for Apple. No joke. End of story. Apple’s the big cheese and always will be. Spotify’s hustling, but it’s barely making a dent. So we’re all about Apple. When you add episode numbers, you’re less likely to hit that “New & Noteworthy” sweet spot, ’cause Apple’s got rules – and one of them is no manual numbering. So, keep this in mind: your host’s got your back with automatic numbering. Choose that option and skip the manual numbers, ’cause it’s a hot mess and Apple’s not a fan. Let’s keep Apple happy, alright?
Another element to avoid in your title is using acronyms. For instance, imagine adding “OMQ” to a title, like “OMQ 200 – The 5 Things”. It is not advisable to include your podcast’s acronym in the title. While some people may do this, even prominent podcasters, it does not provide any benefit. The reasoning behind this practice remains unclear – it could be related to agencies managing their podcasts and ensuring the content is directed to the appropriate show. Regardless, it is best to refrain from using acronyms in your podcast titles.
The third thing to avoid in your title is using elusive titles. What exactly do we mean by elusive titles? Think of something like “The Philosophy Experience / Full Moon / This Week’s Horoscope” – that’s far too vague. People aren’t going to be enticed to click on that. Your titles should be direct and clear, avoiding any elusive or personal references. Remember, listeners want to know what’s in it for them. If your title doesn’t convey that, they won’t bother tuning into your podcast episode. Being elusive only leads to confusion about your episode’s content, so ensure your titles are specific and informative.
Related article: 4 Podcast Mistakes to Avoid to Grow your Podcast
Your title needs to be tactical, concise, and straightforward – think “How to do XYZ” or “What is XYZ.” Consider what your audience is searching for when they have a problem that you can solve with your experience and expertise. Your titles should clearly present the solution you’re offering.
To all the creative butterflies out there, while it may be tempting to use imaginative names, doing so can be detrimental. There are other ways to express your creativity; your title, however, should be direct and specific, even if it sounds dry.
When browsing the Apple Podcasts app on your phone, only a limited number of characters are displayed. If you waste valuable title real estate with unnecessary elements like emojis or episode numbers, you risk losing potential listeners. It’s true that some established podcasters can get away with unconventional titles, but they’ve earned their stripes and can experiment.
For those in the early stages of podcasting, it’s essential to play by the rules and follow best practices for effective titles. Many successful podcasters also employ tactical strategies in labeling their episodes, emphasizing the importance of well-crafted titles.
To recap, there are three things you should avoid including in your podcast title. First, don’t manually type in the episode number – let your host handle that automatically. Second, refrain from adding your podcast acronym; it’s unnecessary and doesn’t serve any purpose. Lastly, steer clear of elusive titles. Be straightforward and specific with your title, as people don’t want to waste time on content that doesn’t clearly convey its value. Time is money, and being direct with your titles ensures listeners know exactly what they’re getting from your podcast.
If you have a podcast and want to ensure that your time and effort are well-spent, we should definitely work together. Why? Firstly, I’m a top podcaster. Secondly, I grew my business entirely by leveraging my podcast, without relying on ads or heavy social media engagement. My thriving business is a direct result of my successful podcast. Thirdly, I know the ins and outs of growing a podcast. My experience and investments in coaching, mentorship, and masterminds have equipped me with knowledge in marketing and other essential aspects.
What really excites me is organic marketing. I can help you with everything you need to create a successful podcast, from identifying ideal episode topics and length to auditing your existing podcast. My team and I can also offer podcast editing, scheduling, and SEO optimization, ensuring every title and show note is searchable and keyword-rich. We provide social media graphics and other resources, transforming your podcast into something magical. So, let’s join forces and take your podcast to new heights.
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