How to Get More Podcast Listeners and Grow Your Podcast Show
lIf you have been wondering about how to increase your podcast listeners? Or if you’re wondering about SEO? This is for you because I will break it down so you’ll understand how you can use SEO properly to grow your podcast. SEO is the key for you to rank on your podcast for you to get more listeners for you to get more eyeballs on you.
SEO stands for Search Engine Optimization and in a very simplified way, in a nutshell, it means that you get to pick keywords that your ideal listener is typing onto the search bar so that they can find you.
In addition, SEO is not just something that we do in a podcast app, it’s something that we do on Google, it’s something that we do on YouTube, and it’s something that we do whenever we write blogs. It’s something that we do on our website. So SEO for all online business owners is pretty much the bread and butter of everything that we do because you can have the most amazing product in the world and be the most magical person but if nobody can find you in this online space, it doesn’t help you out
Listen to the full episode here:
Don’t make your podcast title elusive so your new podcast listeners can find them
The problem online faces specifically when we talk about podcasting is that people are using elusive names, and elusive titles to label their podcast episodes. Your podcast episode title is the number one way that people find you. Your podcast title has so much weight when it comes to podcasting and getting ranked and getting found.
Be specific with your keywords so the podcast listeners can find you
Don’t be creative in your podcast titles, description, and show notes. Your keywords are your number one way for people to get you found, so think like your ideal clients when they want to find something, what are the words that popped up in your listener’s heads when they are looking for a solution to their problem? Your podcast titles and show notes are not a great place to be creative because they will make your podcast episode elusive, instead, you can pour your creativity into creating your social media graphics.
To Wrap it Up
At the end of the day, SEO is the address of what you would put in the mail. To wrap it up, how does SEO help you rank higher? It helps you rank higher because when somebody goes to the Apple podcast and they’re searching for the topic that you discuss and you have optimized your podcast title, your podcast will come up.
So more people will start listening to you because they have this problem and they’re searching for help, your podcast comes up and boom now you have a listener. More people are going to do the same thing and this is how you become found.
Let’s take it to next level
Need help with leveraging SEO to help you grow your podcast? This is exactly what we do for our clients. I owned a podcast management agency and we do SEO research we SEO optimize every single title, as well as the show note. We not only Copywrite the show notes, but we SEO optimize the show notes as well because your show notes are also another place where your podcasts can get found. Aside from that, I can help you strategize your launch, we take care of everything, so all you have to do is hit record, and boom, you now have your podcast.
Say hello to visibility!
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