Listen to the full episode here:
Let’s talk about SEO and how to leverage it so you can rank higher in your podcast and get more podcast listeners:
Your listener’s time is so precious to them, and that’s why it’s important to be straightforward when writing a title for your podcast episode. What important lesson will your listeners get after listening to your podcast? Think about the intention of your listeners when naming your podcast title.
The problem online faces specifically when we talk about podcasting is that people are using elusive names, and elusive titles to label their podcast episodes. Your podcast episode title is the number one way that people find you. Your podcast title has so much weight when it comes to podcasting and getting ranked and getting found.
Don’t be creative in your podcast titles, description, and show notes. Your keywords are your number one way for people to get you found, so think like your ideal clients when they want to find something, what are the words that popped up in your listener’s heads when they are looking for a solution to their problem? Your podcast titles and show notes are not a great place to be creative because they will make your podcast episode elusive, instead, you can pour your creativity into creating your social media graphics.
At the end of the day, SEO is the address of what you would put in the mail. To wrap it up, how does SEO help you rank higher? It helps you rank higher because when somebody goes to the Apple podcast and they’re searching for the topic that you discuss and you have optimized your podcast title, your podcast will come up.
So more people will start listening to you because they have this problem and they’re searching for help, your podcast comes up and boom now you have a listener. More people are going to do the same thing and this is how you become found.
Need help with leveraging SEO to help you grow your podcast? This is exactly what we do for our clients. I owned a podcast management agency and we do SEO research we SEO optimize every single title, as well as the show note. We not only Copywrite the show notes, but we SEO optimize the show notes as well because your show notes are also another place where your podcasts can get found. Aside from that, I can help you strategize your launch, we take care of everything, so all you have to do is hit record, and boom, you now have your podcast.
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